Shein is a global B2C ( Business-to-Consumer ) fast-fashion e-commerce platform founded in China in 2008 by Chris Xu. Initially focusing on bridal wear it pivoted to general women’s apparel.It is headquartered in China. Its primary markets are outside China, serving customers in over 150 countries. They maintain key fulfillment centers in China, the USA and Europe. It is the largest fashion retailer in the world by revenue as of 2023.#fashion#sheinmen #sheinkids #shein