The charming ‘yellow town’ is packed with history and full of opportunities to create magical memories. Here are the top suggestions for what to do when visiting… With its old-world architecture, cobbled streets, and distinctive yellow shop fronts festooned with colorful lanterns, it’s no wonder Hội An’s considered one of the most beautiful places in all of Vietnam. In 2021, Hội An – a UNESCO world cultural heritage site since 1999 − was named Asia’s Leading Cultural City Destination at the World Travel Awards.